Department of Marketing and Logistics Management

History

From facing rapid changing tendency of globalization and liberalization in commercial operation environment,

marketing and logistics have seen as two of the high value-added links to contemporary supply chains in all

industries in Taiwan with the mounting demand for the multidisciplinary human resources.  The department

officially established in 2003, which, currently offers 5 types of educational systems (night session of

four-year full time BS since 2006; regulation session of four-year full time BS since 2007 and two-year

full time BS since 2012), which now contains a total of 23 classes.

Mission and Development

The department offers innovation and creation-driven education in marketing and logistics studies through

quality lecturing, professional training and consulting activities in the fields of marketing, distribution, exhibition,

supply chain management. Two major objectives of in the department focus on deliver studentscomprehensive

marketing and logistics concepts, knowledge, skills, and practical capabilities (e.g. logistics application system,

internet marketing, chain-store management, marketing planning, electronic commercial management,

international shipping, and other logistics-related fields courses). In addition, the department has developed

two cross-border educational programs - "MICE (Meetings, incentives, conferences, and exhibitions) 

management", and "Global logistics management", – for the purpose of assisting students extend their learning

capabilities to a wider scope for gaining comparative advantage in future career life.

Feature

The department takes a multi-disciplinary approach to serve the diverse field of marketing and logistics management, spanning marketing planning, distribution management, logistics management and all industries whose success depends on the effective and efficient management of the flow of materials, information and financial resources. In doing so, it strives to be a key driver in Taiwan pursuit to become an international marketing and logistics excellence.

• Multidisciplinary learning
• Close connectivity with industry

  The department's portfolio lies in providing practical knowledge both in marketing and logistics fields, and training talents for the marketing, distribution and logistics industries, addressing both commercial and practical needs. Reflecting the dynamic nature of the industries it serves, the department's educational activities have evolved over the decades. Greater emphasis is now placed on innovative digital marketing and, increasingly, on issues relating to exhibition marketing, e-commerce integration and global logistics. Specific subject areas are innovation and creation management, e-commerce, exhibition planning, retail service practice, international sea and aviation freight cargo management and global logistics management practice.

  Professional services to the marketing, retail, distribution and logistics industries are also provided by the staff in the form of consultancy in such areas as efficiency and quality improvement studies, marketing and operational analysis, and exhibition fair practice. The department also runs various practical programs to meet specific industry needs

• Developing competitive advantage

  The department establishes to fulfill the educational and human resources needs of private- and public-sectors in Taiwan and the region. It helps them by leveraging state-of-the-art knowledge, cutting-edge expertise and best practice in marketing, distribution and logistics management, in order to achieve competitive advantages.

Location

2nd floor, General Teaching Building, 313, Sec. 1, Wunhua Rd., Banciao District, New Taipei City, 22050 Taiwan, R.O.C

Curriculum

Two major objectives of in the department focus on deliver students comprehensive marketing and logistics concepts, knowledge, skills, and practical capabilities. The curriculum design meets the current and future needs of marketing and logistics expertise in Taiwan. It builds skills and knowledge in marketing, commercial language skill, informational application in commerce, distribution management, cross-functional management, international business, global logistics etc. The program emphasizes active student participation and industry collaboration. To qualify for graduation, a four year full time student must complete at least 132 academic credits, including the followings:

• Bachelor’s Degree Programs (BS)
• 4-year, Full time (day session)
• 30 credits of General University Requirements
• 65 credits of Discipline Specific Requirement
• 37 credits of free elective subjects

(Students are also required to complete at least 3 internship credits in order to graduate)

To qualify for graduation, a four year full time student (night session) must complete at least 128 academic

credits, including the followings:

• Bachelor’s Degree Programs (BS)
• 4-year, Full time (day session)
• credits of General University Requirements
• credits of Discipline Specific Requirement
• credits of free elective subjects

To qualify for graduation, a two year full time student must complete at least 74 academic credits, including the followings:

• Bachelor’s Degree Programs
• 2-year, Full time
• 10 credits of General University Requirements
• 39 credits of Discipline Specific Requirement
• 25 credits of free elective subjects

Honor and Awards

Microsoft Office Specialist World Championship

• The world championship for Microsoft Word 2013 (2018)

MICE Destination Marketing Contest

• The championship for English Presentation (2019)
• The second place for Marketing Plan (2019)

China International College Students’ ”Internet+” Innovation and Entrepreneurship Competition

• The bronze medal for Creativity Category (2020)
• The silver medal for Creativity Category (2019)

Global Brand Planning Competition

• The gold award (2020)
• The silver award (2020)
• The gold award (2019)
• The silver award (2019)

National Computer Multimedia Comprehensive Ability and Artificial Intelligence Literacy and Business Professional Application Competition

• The second place for Business Application Professionals-Spreadsheets (2021)
• The second place for Information and Communication Technology (2021)
• The second place for Business Application Professionals-Documents (2021)
• The championship for Internet Business (2020)
• The second place for Internet Business (2020)
• The championship for Business Application Professionals-Spreadsheets (2020)
• The second place for Business Application Professionals-Spreadsheets (2020)

Top marketing and sales

• The third place (2020)
• The second place (2019)
• The third place (2019)

Activities

• Student club is awarded “Advanced (1st place)” in national college student club and activity evaluation in year of 2016, and 2017.
• Golden Marketing Award (GMA) is hosted every year as a celebration for honoring students gained awards last year.

Contact Us

Tel: 02-2257-6167#1358　

Fax: 02-6621-5552

E-mail: mf100@mail.chihlee.edu.tw